Privacy & Cookie Policy
Welcome to the Smart Dental Care website. We are committed to protecting your privacy and ensuring that your personal information is handled safely, responsibly, and in accordance with UK data protection laws.
This Privacy & Cookie Policy explains how we collect, use, store, and protect your personal information when you visit our website or interact with us.
Privacy & Cookie Policy
1. Who We Are
Data Controller: Redbridge Associates Limited
Address: Unit 5, Ashbrook Office Park, Longstone Road, Manchester, M22 5LB
Phone: 0161 8203470
Email: ppcc@smartdentalcare.co.uk
What personal data do we hold?
To provide patients with a high standard of dental care and attention, we need to hold their personal information. This personal data can include:
- Past and current medical and dental condition; personal details such as age, address, telephone number and general medical practitioner
- Radiographs, clinical photographs and study models
- Information about their treatment that we have provided or propose and its cost
- Notes of conversations or incidents that might occur for which a record needs to be kept
- Records of consent to treatment
- Any correspondence relating to them and other health care professionals, for example in the hospital or Medical Specialist Group.
Information We Collect
We may collect and process the following information:
- Personal identifiers (e.g. name)
- Contact details (e.g. email address, phone number)
- Location information
- Information submitted via online enquiry forms
- Marketing preferences
- Website usage data (via cookies)
We only collect personal information that you voluntarily provide to us.
How We Collect Your Information
Most of the personal information we process is provided directly by you when you:
- Submit an online enquiry
- Request an appointment
- Subscribe to marketing communications
- Contact us via phone or email
We may also collect limited technical information automatically through cookies (see Section 8).
How We Use Your Information
We use your information to:
- Respond to enquiries and provide requested services
- Manage appointment requests
- Improve our services and website
- Conduct marketing and research (where consent has been given)
- Send newsletters or promotional communications (if opted in)
Lawful Basis for Processing (UK GDPR)
Under the General Data Protection Regulation (GDPR), we rely on the following lawful bases:
- Consent – where you have agreed to receive marketing communications.
- Legitimate Interest – to improve our services and respond to enquiries.
- Vital Interest – where necessary to protect an individual.
- Public Task – where processing is necessary for a task carried out in the public interest.
You may withdraw your consent at any time by contacting us.
Third-Party Sharing
We do not sell or trade your personal information.
We may share your data with trusted third parties who assist us in operating our website or delivering services, provided they agree to keep your information secure and confidential.
Data Security
We implement appropriate technical and organisational security measures to protect your personal information against unauthorised access, alteration, disclosure, or destruction.
However, please note that no internet transmission is 100% secure, and we cannot guarantee absolute security.
Cookies
Our website may use cookies to enhance your browsing experience.
Cookies are small files placed on your device that help us:
- Understand how users interact with our website
- Improve website functionality
- Analyse traffic and usage
- Personalise user experience
You can control or disable cookies via your browser settings. Disabling cookies may affect website functionality.
Your Data Protection Rights
Under UK data protection law, you have the right to:
- Access – Request copies of your personal information
- Rectification – Correct inaccurate or incomplete information
- Erasure – Request deletion of your personal data (in certain circumstances)
- Restriction – Request restriction of processing
- Object – Object to processing of your personal data
- Data Portability – Request transfer of your data to another organisation
You are not required to pay any charge to exercise these rights.
We will respond within one month of receiving your request.
To exercise your rights, please contact us using the details above.
Changes to This Policy
We may update this Privacy & Cookie Policy from time to time. Any changes will be posted on this page with an updated “Last Updated” date.
Cookie Consent & Tracking Technologies
Our website uses tracking technologies, including:
- Google Analytics (to analyse website traffic and user behaviour)
- Meta Pixel (Facebook Pixel) (to measure advertising performance and improve marketing campaigns)
These tools help us understand how visitors use our website, measure the effectiveness of our advertising, and improve user experience.
How These Tools Work
- Google Analytics collects anonymised information such as pages visited, time spent on the website, device type, and general location (e.g. city level).
- Meta Pixel tracks interactions on our website after users click on our Facebook or Instagram advertisements. This helps us measure conversions and deliver more relevant advertising.
These tools may place cookies on your device and may collect information such as:
- IP address
- Browser type
- Pages visited
- Time spent on pages
- Actions taken on the website (e.g. form submissions)
Lawful Basis for Tracking
We rely on your consent to place non-essential cookies, including analytics and advertising cookies.
When you visit our website, you will be presented with a cookie banner allowing you to:
- Accept all cookies
- Reject non-essential cookies
- Manage your preferences
Non-essential cookies will not be activated unless you provide consent.
You may withdraw or modify your consent at any time via the cookie settings link on our website.
Data Transfers
Some of our third-party providers (such as Google and Meta) may process data outside the UK. Where this occurs, appropriate safeguards are in place to ensure your personal data remains protected in accordance with UK data protection laws.
Managing Cookies
You can also control cookies through your browser settings. However, disabling certain cookies may affect website functionality.
For more information about:
- Google’s privacy practices: https://policies.google.com/privacy
- Meta’s privacy practices: https://www.facebook.com/privacy/policy
How to complain
If you have any concerns about our use of your personal information, you can make a complaint to us at Redbridge Associate Limited – Unit 5, Ashbrook Office park, Longstone Road, Manchester,M22 5LB.
You can also complain to the ICO if you are unhappy with how we have used your data.
The ICO’s address:
Information Commissioner’s Office
Wycliffe House
Water Lane
Wilmslow
Cheshire
SK9 5AF
- Your registered company name – Dental World 1 Limited
- Your registered company number – NI636418
- Your registered company address – 254 Ballysillan Road, Belfast, Northern Ireland, BT14 6RA
- Your registered company name – Redbridge Associates Limited
- Your registered company number – 06020611
- Your registered company address. – 12 Cringle Drive, Cheadle, Cheshire, SK8 1JJ
- RAL.patientfinance@smartdentalcare.co.uk
- DW1.patientfinance@smartdentalcare.co.uk
- 01618203470